Poplandia!

Designed a dynamic trade show booth concept for Poplandia!, a brand offering DIY resin projects for tween girls. The booth concept was created to attract store buyers from major retailers such as Walmart, Target, and Michaels, emphasizing the vibrant and engaging nature of the products. The product tagline, "Poplandia! – DIY Resin Projects for Tween Girls that Pop!" plays on the name and, along with the supporting visual elements, conveys the excitement of creating craft resin projects that pop in color, culture, and art style. My approach to the visual design was to combine bright pastel gradients, elegant gold flourish graphics, and bold, friendly typography and shapes. The overall design embodies fun, elegance, and whimsy to capture the imagination of young crafters and buyers alike.