Grafis

"Grafís" is a brand for a line of "journals and sketchbooks for artists" I created. I wanted the visual identity itself to feel as if it had been around for a while, to convey a sense of tradition and trustworthiness. For the blank book of music manuscript paper, I adopted an ornate and intricate aesthetic to connote creativity and elegance. I also designed some blank sketchbooks, one more subdued and traditional looking as well as a couple of funkier, more graffiti-inspired versions.